The Business of Coaching
Written for coaches at the very beginning.
The Business of Coaching is for you if you are a new or early-stage coach, consultant, or course creator who wants to build a real business - not just a side hustle held together by good intentions.
It is for you if you are tired of consuming content online without knowing which advice to follow or in which order to implement it. If you want a clear, structured roadmap rather than a collection of disconnected tactics.
It is for you if you believe that selling is serving - that the best thing you can do for the people you want to help is to build a business strong enough to reach them.
It is not for you if you are looking for shortcuts, passive income myths, or motivation without instruction.
Written by someone who has lived it
Kristin Morris
Kristin Morris is a business strategist, published author, and the founder of Freedom CEO. She has an MSc in Psychology and Neuroscience from King's College London and a background in banking, digital marketing, and social media management spanning more than fifteen years.
Kristin started her first business after the birth of her twins in 2011, managing social media for local businesses before building out digital marketing and coaching programmes. She has run live certified programmes, worked with clients one to one, and built the systems and frameworks that now underpin the Freedom Business System.
She wrote The Business of Coaching because she wanted to create something genuinely useful - a book that helps coaches build businesses whether they ever work with her directly or not. She has three daughters, runs the Jersey Children's Charity, and is building Freedom CEO while working full-time, which means everything in this book has been tested in the real world, not just theorised in a home office.
The book is the beginning.
Freedom CEO is what comes next.
The Business of Coaching gives you the foundations. It teaches you the ecosystem, the offers, the funnel, the mindset, and the visibility strategy you need to build a coaching business that works.
When you are ready to build the system underneath all of that - the automations, the platform, the operating system, the tools that make your business run without you — that is where Freedom CEO comes in.
The Momentum Membership is for coaches who are building the foundations and want ongoing support, community, and monthly training to stay on track.
The Freedom Business System is for coaches who have some traction and are ready to build the infrastructure that makes growth sustainable.
The book shows you what to build. Freedom CEO helps you build it.
Ready to start building?
The book you build your business on.
The Business of Coaching is available now. Get your copy and start building the coaching business you actually want — with the clarity, the strategy, and the roadmap to do it right from the start.
© Copyright 2026. Kristin Morris Coaching. All Rights Reserved.