I'm Kristin Morris

Welcome to The Freedom CEO movement where coaches and online experts build scalable, freedom-first businesses.

You don’t need to hustle harder to succeed. You need the right strategy, systems, and support to create the time, income, and lifestyle freedom you deserve.

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I'm Kristin Morris

Welcome to my hub for aspiring entrepreneurs who want to build their business online, grow their audience, and maximise their impact and revenue.

Some come on in, have a look around, and grab some free resources to help you start building your email list, creating scalable courses and programs, and generating more leads with social media.

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Trust me, I've been exactly where you are right now.

I understand how confusing and lonely the entrepreneurial journey can feel at the start.

I vividly remember that feeling sitting on the sofa with my newborn twins, desperately wondering what business to start and how I could make money doing what I loved every day, all while being fully present for my growing family.

Fast forward nearly 14 years countless courses, online programs, qualifications, mentorships, and the highs and lows of launching businesses both online and offline. This steep learning curve has brought me here today, and I'm committed to shortening that journey for you.

LET'S GET STARTED

What It Really Means to Be a Freedom CEO

Build a business that doesn’t just pay you but truly frees you.

Being a Freedom CEO means building a business that delivers not just profit, but lasting peace of mind. One that gives you more time, more choices, and more capacity to live life on your own terms - not someone else’s schedule.

Your passion has the power to create profit but only when paired with a scalable strategy and smart systems designed to work for you.

That’s where I come in.

I help coaches and online experts structure irresistible offers, streamlined systems, and high-converting sales funnels to create a business that runs with ease—earning income even when you're offline.

We’ll clarify your signature offer, design a value ladder that nurtures your audience at every stage, and map out a business ecosystem that supports sustainable growth. You’ll learn how to build recurring revenue streams, automate your client journey, and turn your zone of genius into a business that works for you...not one that drains your time and energy.

You didn’t start your business to work more hours than your 9-to-5.

Let’s build something smarter together.

The Freedom CEO Manifesto

We didn’t leave the 9–5 job to work 24/7.
We didn’t start our businesses to feel more overwhelmed, more overworked, or more underpaid.

We started this to create freedom.

Time freedom.
Financial freedom.
Creative freedom.
Location freedom.

Freedom to be fully present in our lives, with our families, and living our purpose.

We know that when women build wealth, they change the world.
So we choose to lead with purpose.
To build businesses that honour our energy, amplify our gifts, and create real impact.

We create scalable offers.
We implement smart systems.
We automate, delegate, and elevate.
Not to do more, but to be more: more present, more empowered, more aligned.

We are not here to play small.
We are not here to follow old rules.
We are here to redefine what it means to be successful—and to do it on our own terms.

We are Freedom CEOs.
We build businesses that give us life.

And we’re just getting started.

Freedom Business System

Build a freedom-based coaching business using the proven LEAD Framework – Leverage, Elevate, Automate, and Delegate.

Inside this step-by-step program, you'll learn how to:

Leverage your time by creating scalable offers
Elevate your mindset and step into your CEO identity
Automate your marketing, sales, and delivery systems
Delegate to your AI dream team and scale with support

You’ll get access to the full Freedom Business Operating System, including business templates, dashboards, SOPs, and tools that plug directly into your workflow. Set up powerful automations, build your client journey, and create space for growth—without the stress.

If you're ready to stop doing everything yourself and start building like a CEO...

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Freedom Business Platform

The all-in-one software designed to simplify and automate your entire coaching business.

Replace tools like Calendly, MailChimp, ClickFunnels, Kajabi, ActiveCampaign, and Typeform and run everything from one powerful, streamlined platform.

With the Freedom Business Platform, you can:

Build beautiful websites, sales funnels, and landing pages
Automate your email marketing, lead capture, and follow-up
Schedule calls and sessions without needing third-party apps
Manage your entire sales pipeline with a built-in CRM
Use smart automations and AI tools to save time and scale with ease

It’s everything you need to grow without the tech overwhelm or bloated monthly software costs.

Start your 14-day free trial and get the tools, templates, and automation to run your business like a Freedom CEO.

Start 14 Day Free Trial

Momentum Membership

Your step-by-step roadmap to start and grow a profitable online business—with the support, structure, and strategy you need to stay consistent and make real progress.

Inside Momentum, you'll get access to:

A six-month core coaching program to help you launch and grow your business from the ground up
A new mini-course released every month to deepen your skills in marketing, sales, systems, content, and more
Regular live coaching calls for accountability, feedback, and expert support
A private, members-only community where you can connect, ask questions, and stay motivated
Templates, workbooks, and plug-and-play tools to take the guesswork out of building your business

Whether you're just getting started or want to turn your ideas into consistent income, Momentum gives you the strategy and support to build a business that lasts.

Join Today for only £27 per month

Let me introduce myself...

I’m Kristin Morris - founder of The Freedom CEO, host of the Freedom CEO Podcast, and author of Online Business Like a Boss. With over 14 years of experience in the online business space, I’ve seen it all...from the early days of blogging and digital products to the explosion of coaching, funnels, and automation.

And here’s what I know for sure:
You didn’t start your business to hustle harder.
You started it for freedom...time freedom, income freedom, creative freedom, lifestyle freedom. That’s what I help you create.

The Freedom CEO isn’t just a brand. It’s a movement.
It’s for women who are done playing small, done doing everything alone, and done building businesses that drain them instead of support them.

I teach coaches and online experts how to build scalable, sustainable businesses with signature offers, smart systems, and a CEO mindset. Through my programs—the Freedom Business System, the Freedom Business Platform, and Momentum Membership - I help you create a business that works for you, not one that needs you working 24/7.

My mission is to help you design a business that supports the life you actually want to live without sacrificing your wellbeing, your family, or your freedom.

If that sounds like the future you want, you’re in the right place.

The Business Of Coaching

If you're a coach with big dreams but no clear roadmap, this book is your blueprint.

The Business of Coaching is a practical, no-fluff guide to building a profitable and purpose-driven coaching business. Inside, you'll learn how to position yourself as an expert, create offers that sell, attract clients consistently, and build the systems that support long-term growth—without burnout.

Whether you're just starting out or ready to take your coaching practice to the next level, this book will help you master the strategy, structure, and mindset behind a sustainable business.

Get Your Copy Now