Hey There!
Welcome to The Freedom CEO movement where coaches and online experts build scalable, freedom-first businesses.
You don’t need to hustle harder to succeed. You need the right strategy, systems, and support to create the time, income, and lifestyle freedom you deserve.
Trust me, I've been exactly where you are right now.
I understand how confusing and lonely the entrepreneurial journey can feel at the start.
I vividly remember that feeling sitting on the sofa with my newborn twins, desperately wondering what business to start and how I could make money doing what I loved every day, all while being fully present for my growing family.
Fast forward nearly 14 years countless courses, online programs, qualifications, mentorships, and the highs and lows of launching businesses both online and offline.
This steep learning curve has brought me here today, and I'm committed to shortening that journey for you.
What It Really Means to Be a Freedom CEO
Build a business that doesn’t just pay you but truly frees you.
Being a Freedom CEO means building a business that delivers not just profit, but lasting peace of mind. One that gives you more time, more choices, and more capacity to live life on your own terms - not someone else’s schedule.
Your passion has the power to create profit but only when paired with a scalable strategy and smart systems designed to work for you.
That’s where I come in.
I help coaches and online experts structure irresistible offers, streamlined systems, and high-converting sales funnels to create a business that runs with ease—earning income even when you're offline.
We’ll clarify your signature offer, design a value ladder that nurtures your audience at every stage, and map out a business ecosystem that supports sustainable growth. You’ll learn how to build recurring revenue streams, automate your client journey, and turn your zone of genius into a business that works for you...not one that drains your time and energy.
You didn’t start your business to work more hours than your 9-to-5.
Let’s build something smarter together.
The Freedom CEO Manifesto
The Freedom CEO Manifesto
We didn’t leave the 9–5 job to work 24/7.
We didn’t start our businesses to feel more overwhelmed, more overworked, or more underpaid.
We started this to create freedom.
Time freedom.
Financial freedom.
Creative freedom.
Location freedom.
Freedom to be fully present in our lives, with our families, and living our purpose.
We know that when women build wealth, they change the world.
So we choose to lead with purpose.
To build businesses that honour our energy, amplify our gifts, and create real impact.
We create scalable offers.
We implement smart systems.
We automate, delegate, and elevate.
Not to do more, but to be more: more present, more empowered, more aligned.
We are not here to play small.
We are not here to follow old rules.
We are here to redefine what it means to be successful and to do it on our own terms.
We are Freedom CEOs.
We build businesses that give us life.
And we’re just getting started.
Freedom Business System
Build a freedom-based coaching business using the proven LEAD Framework – Leverage, Elevate, Automate, and Delegate.
Inside this step-by-step program, you'll learn how to:
Leverage your time by creating scalable offers
Elevate your mindset and step into your CEO identity
Automate your marketing, sales, and delivery systems
Delegate to your AI dream team and scale with support
You’ll get access to the full Freedom Business Operating System, including business templates, dashboards, SOPs, and tools that plug directly into your workflow. Set up powerful automations, build your client journey, and create space for growth—without the stress.
If you're ready to stop doing everything yourself and start building like a CEO...
Freedom Business Platform
The Freedom Business Platform was created to solve a problem most coaches don’t realise they have until they’re already overwhelmed: a business spread across too many tools, subscriptions, and disconnected systems.
Most platforms weren’t built for coaching businesses — they were adapted for them. This platform was designed from the ground up for coaches, educators, and service-based experts who want their business to feel intentional, organised, and scalable rather than chaotic and reactive.
Everything your business needs, in one place:
Website and landing page builder
Sales funnels and automated workflows
Email marketing and broadcast campaigns
Built-in CRM and contact management
Client onboarding and management
Content and course delivery
Analytics and performance reporting
Begin a 14-day free trial and see how much simpler your business becomes when everything works together.
Momentum Membership
The Momentum Membership was created for coaches who know they want more — more clarity, more confidence, and more consistency — but don’t need another overwhelming program or rigid formula. It’s designed to support you as you build the foundations of your coaching business properly, with guidance that helps you think strategically from the beginning rather than scrambling to fix things later.
Inside the membership, you’ll focus on the core elements that actually move the needle: defining your niche, clarifying your offer, creating content with purpose, learning how to sell with integrity, and putting simple systems in place to support growth. It’s a steady, supportive environment that helps you build momentum without burnout — and prepares you for the next stage of scaling when the time is right.
What’s included inside the Momentum Membership:
A structured six-month core curriculum covering niche, offer, content, sales, launches, and systems
Monthly trainings and workshops on key business and marketing topics
Practical action steps designed to create consistency and confidence
Simple systems and processes to support sustainable growth
A supportive community environment for accountability and encouragement
Built to help you create clarity and momentum without overwhelm.
The Business of Coaching Book
The Business of Coaching is a practical, no-fluff guide written for coaches, consultants, and course creators who want to build a thriving online business with intention and clarity not overwhelm. It bridges the gap between having big dreams and having a strategy that actually delivers results by walking you step-by-step through the essential principles of positioning, offers, client attraction, and long-term growth.
This book doesn’t rely on quick fixes or fleeting trends. Instead, it focuses on creating a solid foundation for a sustainable coaching business one that attracts clients consistently, supports meaningful transformation, and grows without burnout.
Whether you’re just starting out or ready to scale with integrity and purpose, The Business of Coaching gives you a strategic, grounded roadmap for turning your expertise into a profitable and purpose-aligned business.
How to turn your coaching skills into a viable, sustainable business
Clarifying your niche, positioning, and message in a crowded market
Designing offers that create real transformation for clients
Attracting clients consistently without relying on hustle or hype
Ethical marketing and sales strategies for coaches and consultants
Building a business model that supports growth, income, and longevity.
Freedom CEO Community
The Freedom CEO Facebook Community is the heart of the Freedom CEO movement, a space for coaches and online experts who want to think differently about success, leadership, and what it actually means to build a business on your own terms.
Inside the community, the focus is on identity as much as strategy. You’ll find guidance, perspective shifts, and practical insight designed to help you step out of reactive decision-making and into the mindset of a CEO - even before your business “looks” the part.
It’s where thought leadership meets lived experience, and where freedom becomes something you start practicing now, not later.
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